The Design Thinking Approach
Innovation is essential for any business. Learn the processes that will enable you to lead an innovation approach on your own.
Key Points
Double-diamond method, innovation methodology, market analysis, user needs, market opportunities, project specifications, business model…
Evaluating Your Business Idea
Is my idea viable? Learn a simple and practical method to check the attractiveness of your business idea before launching.
Key Points
Market offer description, target customer definition, competitive analysis & advantage, target market definition, business potential, showcasing your expertise, exploring new markets, strengthening market position…
From Idea to Project
Test your idea within its economic environment to strengthen it and position it better against the competition.
Key Points
Competitive analysis & advantage, distribution mode, target audience, pricing positioning, constraints analysis, idea pitch, unique factors…
Defining Your Customer Targeting
Who is your business idea aimed at? Learn to define, understand, and identify your future clients to better characterize and enhance your client offering.
Key Points
Identification of target users, persona profiles, value proposition, competitive offering, defining needs…
Conducting Your Market Research
Understanding your market helps you properly calibrate your offer against competitors and check if your idea aligns with the needs of your target customers.
Key Points
Competitive analysis & competitive advantage, distribution method, target customers, price positioning, constraints analysis, idea pitch, differentiating factors…
